Privacy Policy
Last updated: 29 May 2026
This Privacy Policy explains how SMS Aurora Groups, a partnership firm registered in India,
operating the website https://proads.digital/ (“ProAds Digital”, “we”, “us”, or “our”), collects, uses,
shares, and protects your information when you use our website and Services.
By using our website and Services, you consent to the practices described in this Policy. We process
personal data in accordance with the Information Technology Act, 2000, the rules made under it, and
the Digital Personal Data Protection Act, 2023 (DPDP Act).
1. Information We Collect
Information you provide:
→ Name, business name, email address, phone number, and billing/contact address.
→ Account login details.
→ Payment information (processed by our payment gateway partners; see Section 4).
→ Communication content, contact lists, and campaign data that you upload or send through our
Services.
→ Any information you provide when you contact us for support, a demo, or a free trial.
Information collected automatically:
→ Device and browser information, IP address, and usage data.
→ Cookies and similar technologies (see Section 7).
2. How We Use Your Information
We use your information to:
→ Provide, operate, and maintain the Services.
→ Process payments, manage your account, and send transactional communications.
→ Provide customer support and respond to your requests.
→ Send you service updates, offers, and marketing (you may opt out at any time).
→ Detect, prevent, and address fraud, security issues, and misuse.
→ Comply with legal and regulatory obligations.
→ Improve and develop our Services.
ProAds Digital — SMS Aurora Groups
3. Legal Basis and Consent
We process your personal data based on your consent, the performance of our contract with you, our
legitimate business interests, and compliance with legal obligations. You may withdraw consent at
any time by contacting us, though this may limit your ability to use certain Services.
4. Payment Information
Payments made through our website are processed by third-party payment gateway providers (such
as Razorpay). We do not store your full card, UPI, or bank account details on our servers. Payment
data is collected and processed directly by the payment gateway under its own privacy policy and
security standards (including PCI DSS). We recommend you review the privacy policy of the relevant
payment gateway.
5. How We Share Your Information
We do not sell your personal data. We may share your information with:
→ Service and platform providers that help us deliver the Services (for example, Meta/
WhatsApp, Google/RCS, telecom operators, cloud hosting, analytics, and payment gateways),
only as needed to provide the Services.
→ Professional advisers such as auditors and legal advisers.
→ Regulatory and law enforcement authorities, where required by law, regulation, legal
process, or governmental request.
→ A successor entity in the event of a merger, acquisition, or sale of assets, in which case the
recipient will be required to honour this Policy.
We require third parties handling your data on our behalf to maintain appropriate confidentiality and
security.
6. Data Retention
We retain personal data for as long as your account is active or as needed to provide the Services,
and thereafter as required to comply with legal, accounting, tax, or regulatory obligations. When no
longer required, data is securely deleted or anonymised.
7. Cookies
Our website uses cookies and similar technologies to operate the site, remember preferences,
analyse traffic, and improve your experience. You can control cookies through your browser settings.
Disabling cookies may affect site functionality.
ProAds Digital — SMS Aurora Groups 
8. Data Security
We implement reasonable technical and organisational measures, including encryption in transit
(SSL/TLS) and access controls, to protect your information. However, no method of transmission or
storage is fully secure, and we cannot guarantee absolute security.
9. Your Rights
Subject to applicable law, you may:
→ Access and request a copy of your personal data.
→ Request correction of inaccurate or incomplete data.
→ Request deletion of your data, subject to legal retention requirements.
→ Withdraw consent or opt out of marketing communications.
→ Nominate another individual to exercise your rights in the event of death or incapacity, as
provided under the DPDP Act.
To exercise these rights, contact us at info@proads.digital. We will respond within a reasonable
period as required by law.
10. Data of Message Recipients
Where you upload contact lists or send messages through our Services, you are the data fiduciary/
controller of that recipient data, and we act as a data processor on your behalf. You are responsible
for obtaining all necessary consents from your recipients. We process such data only to provide the
Services to you.
11. Children’s Privacy
Our Services are intended for businesses and are not directed at children under 18. We do not
knowingly collect personal data from children.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy
practices or content of those sites. Please review their policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page
with a revised “Last updated” date. Continued use of the Services after changes constitutes
acceptance.
ProAds Digital — SMS Aurora Groups 
14. Grievance Officer / Contact
For any questions, complaints, or requests regarding this Privacy Policy or your personal data,
contact:
SMS Aurora Groups (ProAds Digital) Door Nos. 4/461 & 4/462, Second Floor, Valamkoottil Towers,
Judgemukku, Thrikkakara P.O., Kakkanad, Kochi – 682021, Kerala, India Email: info@proads.digital
Phone: +91 8590638980
We will acknowledge and address grievances within the timelines prescribed under applicable law.
ProAds Digital — SMS Aurora Groups